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Launching new sports games.Soccer is the world's most popular game, and FIFA Mobile Coins there's no greater way to capitalize on that interest than by releasing more experiences on the largest and fastest-growing gaming platforms, that are mobile devices. EA has experienced great success with FIFA Mobile at Asia where the sport has 21 million gamers. But there's more to come.

It only recently announced a brand new license extension together with the Union of European Football Associations (UEFA), that's the governing body of European soccer. As part of this agreement, EA will establish multiple cellular offerings inside the FIFA franchise, such as a free-to-play PC version. The business believes these games can hit 80 million players in more than 15 countries.

The impending deals to obtain Glu Mobile and Codemasters (LSE:CDM) will help EA within this broad expansion strategy across EA Sports. Glu Mobile can help expand EA Sports franchises on mobile, given the success Glu Sports has had with its Harness Sports Baseball franchise. And EA believes Codemasters, which owns top racing games such as F1, DiRT, along with Project Cars, will enable EA Sports to innovate and expand its international market for racing amusement.

Wilson stated on the current earnings call that this is just the start. EA is relaunching its school soccer franchise, which is now under development. There is also an expansion in another game, which Wilson would not name, starting next fiscal year. What's the financial opportunity?EA estimates that the worldwide market for sport video games is around $11 billion with $7 billion on games console and PC, while the market for mobile is around $ 4.3 billion.

What is more, spending on sports is increasing faster than other game types with mobile sports growing at a compound yearly rate of 24% during the last four decades. EA's goal to attain 500 million gamers and viewers shouldn't be surprising. The market for interactive entertainment has been rising since day one. New technology and approaches to play games such as cloud-based subscription services and cellular platforms have just expanded the audience over the last decade and will keep doing so. The recent acquisitions and new games in the pipeline provide this market leader with cheap FUT Coins lots of catalysts during the next few years.